While talking with avid wine drinkers I had discovered there was a demand for a smaller serving size than the typical 25 ounce 750 ml wine bottle. Many wine drinkers felt they have trouble finishing an entire bottle before it goes bad. Therefore, I wanted to offer a smaller quantity that could be sold seperately or in variety packs.

Girly Man Wine is a cork top pint of wine that fits in at the pub. The beverage and packaging is designed to disrupt the typical distribution style of wine. Girly Man takes on a little masculinity through its craft beer like presentation, but does not take itself too seriously. The pint is ideal for people who would like to enjoy wine in environments that would otherwise deem the traditional wine drinker as pretentious.

Art direction was heavily influenced by the Gangs of New York time period. The designs were screen printed by hand by rolling the bottles against the flat screen. Photography by Justin Smith.

El Centro de Conexion de Chippewa Valley is a non-profit organization in Wisconsin's Chippewa Valley. This logo was voted into the final three out of twenty designs to be decided on by El Centro's board of directors. The final design chosen was by fellow classmate Emily Larson and can be seen in use at http://www.elcentrocv.org/.

The goal of the design is to communicate what the organization is: a support group for the Latino community in the Chippewa Valley. I felt it was also important to incorporate roots since many Latino community members have been established in the area for generations.